Friday, 22 March 2013

Artistic, Unique & Pocket Friendly Fashion

Hello people, I am one of those few people who retorts to the internet for every small and big thing I need on this earth.  As they say, “Google it” I belong to the “Google it” genre. Blame it on lack of time, distances, traffic chaos I largely depend on the internet shopping websites for my regular shopping needs.
    I am a self-confessed internet shopaholic. I usually pick up my clothes, shoes, bags and any kind of accessories I need from the online lifestyle stores like Jabbong and Myntra. But off late I really had enough of similar styled stuff on these websites. In my quest to find something different I googled again, and I came across this lovely brand “Maati”. For all of you who have very simplistic style of dressing and love to stay in your denims and tees but still spell class and sophistication Maati t-shirts are just perfect for you.

About Maati
    Maati is a brand that specializes in making hand-painted t-shirts. If I am not wrong I believe they are the first of its kind to make something as unusual as this. As I was browsing through their product catalogue I instantly fell in love with their t-shirts, they are truly amazing, beautiful painted Buddha, Colorful Camel, A Tribal Dancer and many more such artworks to choose from. The range in both Men’s and Women’s is extensive. Whatever your mood, whether to party or just chill out or have a laid back day at home in style, Maati has a great piece of art work on its t-shirts for your different moods.
    The quality of the t-shirts is too good, super soft fabric and very easy to maintain. My first thought was that since its hand-painted I may have to hand wash it. But I was really delighted to see its wash instructions. One can wash these on a gentle cycle in the washing machine as well. Now that’s what you call style with convenience. Also, given the kind of classy pieces they are their pricing is very reasonable.
    Maati has really perfected the art of blending Indian art with modern fashion sensibilities. I ordered for the Buddha t-shirt which is truly enigmatic. Not only is it a beautiful piece to instantly jazz up you plain denims, it really makes you feel calm and at peace with your-self from within. Another interesting thing about Maati is that they really value their artisans. Each t-shirt of Maati comes with a story about the artist who has painted it and also carries the story behind the art on your merchandise. I am really impressed by this endeavor by the founders of Maati. You really don’t find people these days that identify their products and brands with the people who work on ground level, but Maati does.

I am looking forward to have more of Maati tee’s in my collection. The complete collection can be found on their website www.maationline.com and if I am lucky enough would surely want to visit their store some day. Till then all of you who love to shop online, and like things that are unique and stylish you know Maationline is one great place to be.
 Watch this space for more as I come up with more and more information on Maati, and Maati, way to go.

For all those who believe in buying clothes by walking into the store, the good news is Maati has an exclusive outlet in Delhi. The address is:

“The Maati Store”
26, Hauz Khas Village
New Delhi - 16

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